How Marketing Must Evolve as Smart Devices Impact the Industry

Each December, Fjord nails its colors to the mast with a report detailing what we predict will be important in the year ahead. Our new 2018 Trends report (out on Dec. 12), includes a focus on why forward-thinking organizations are blending digital with physical—and why those who aren’t should be. But what does this mean for the marketing sector? The More...

by Loknath Das | Published 1 week ago
By Loknath Das On Monday, December 4th, 2017
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How startups can profit from smart digital marketing and metrics

Digital media acts as the perfect tool for a new company that is looking to market its products or services. Here are ways you can actively harness the medium for your startup. Startups, an essential part of the More...

By Loknath Das On Thursday, November 16th, 2017
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The shipping industry needs to clean up its act. Here’s where it can start.

Just north of the U.N. climate talks in Bonn, Germany, a group of shipping industry leaders gathered — well, where else? — on the water. An elegant river cruise ship, the Rhine Fantasy, was transformed More...

By Loknath Das On Thursday, November 16th, 2017
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Rafale deal will benefit India’s defence industry, not just one firm: French diplomat

 Dassault Aviation SA’s pact with India to sell 36 Rafale medium-range multi-role fighter aircraft would benefit a number of companies which are part of the country’s defence manufacturing industry and not More...

By Loknath Das On Thursday, November 16th, 2017
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The Transformation Of India’s BPO Industry

India’s BPO industry first caught our imagination over a decade ago with its world-class offices and relatively high starting salaries. But with the downsides of strange shift timings and stranger accents. More...

By Loknath Das On Friday, November 3rd, 2017
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ONGC seeking oil assets in other regions amid Iran gas row

India’s ONGC Videsh has turned its focus to buying stakes in overseas oil and gas assets to meet output targets after a delay by Iran in awarding development rights for a gas field, its managing director said More...

By Loknath Das On Friday, October 20th, 2017
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Dark chocolate is now a health food. Here’s how that happened.

A year after James Cadbury, the 30-something great-great-great-grandson of the British chocolatier John Cadbury, launched his luxury cocoa startup in 2016, he introduced an avocado chocolate bar. Cadbury Jr.’s More...

By Loknath Das On Thursday, September 21st, 2017
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Reliance Industries Hits Record High, Nifty Hovers Around 10,150

Indian shares were little changed on Wednesday, while market heavyweight Reliance Industries Ltd hit a record high as a cut in mobile interconnect fee is seen benefiting the company’s telecom unit. Trai, More...

By Loknath Das On Friday, August 11th, 2017
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IT-BPM industry feeling the pinch of global slowdown, political uncertainties

India’s services sector growth, which was highly resilient even during the global financial crisis, has been showing moderation in recent times, the Survey said. However, pick up is seen in recent months with More...

By Loknath Das On Saturday, August 5th, 2017
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Infosys says no plans to make investigator’s report on ‘misgovernance’ public

Infosys Ltd has declined a request from its most high-profile founder NR Narayana Murthy to make public the report of an external consultant appointed to look into the charges of misgovernance. Murthy, who was More...