Published On: Fri, Feb 23rd, 2018

Landing Government Contracts with a Killer Website

Washington, D.C., is the place to be for businesses looking to secure government contracts. Being physically located in the nation’s capital will enable your business to grow in any number of industries. Whether your company is directly involved in politics or not is not important. Realize that a great deal of government agencies contract with businesses ranging from food service companies to law firms and medical based businesses.

First, you are going to need a website that not only impresses businesses but is also geolocation specific. Using link building will get your website on the front page of internet search results, attracting more website visitors and attracting the attention of your target audience. Here’s how a few improvements to your website can get you in talks with a major government agency.

Fulfilling Website Visitor Needs

Is your website informational or do you have a catalog of products that can be searched, saved, highlighted and shared? Internet users don’t want to fumble around on websites, trying to find the right link or button to navigate where they want to go next. Have a menu that is clearly identifiable. Ensure that visitors can get back to your main web page with ease. Make everything on your website easy to read, with instructions, reviews, and supplemental information available. The same goes for contact pages and sitemaps.

Highlighting Your Company’s Strengths and Unique Qualities

If your company offers a service, you want your website to describe it succinctly in as few words as possible. In addition, your website needs to have a smooth navigation system that is easily rendered on all computer devices. In short, the way that your website is presented will be a key element in whether your company secures that first coveted government contract. Government agencies are going to check you out before doing business, so expect them to look at your website first and foremost. Use link building to get various people in the Washington, D.C. area to find your website when they are looking for products and services that your business specializes in.

Improving the Overall User Experience

After you make a set of changes or improvements to your website, you have to take it for a test run. First, you’ll immediately notice if there are any glitches or shortcomings this way. Second of all, you’ll get to see how things look from the internet user’s perspective, which is what truly matters the most. Did a theme change look great when you first implemented it, but upon a second look your website appears to be cluttered and jumbled? Don’t fret. Instead, try out a different layout before visitors take notice. This strategy, combined with link building, will make your website look professional and streamlined.

If you can’t afford to have a website developed with dozens of pages of original content and high-tech animations, focus on what you can do. Make your content fresh, keep the layout balanced and clean, and keep building links so that your website becomes more prominent. Soon enough you will be located by movers and shakers in D.C., making it a snap for you to land a government contract.