UK’s University of York invites applications for MSc global marketing programme

UK-based University of York has announced it is now accepting applications for a 1-year MSc programme in global marketing from September this year.

The programme offered by the university’s York Management School aims to create “employable graduates with the academic knowledge and skills required to work with competence in the field of global marketing, business and organisational practice”.

“The programme has a multidisciplinary approach wherein learners imbibe a range of qualitative and quantitative research methods. They are also trained in critical and creative thinking, comparative analysis and evaluative skills which prepare them for work in a range of organisational and business contexts,” the university said in a press release.

The course, it says, provides for practitioner-informed, accredited curriculum focusing on the essential modules of marketing areas including global marketing, social and ethical marketing, digital marketing and brand management. This is followed by a research-based dissertation.

To be able to apply, applicants need a first or upper second class bachelor’s degree from a reputed university. Those with prior study of marketing and/or business management will get a preference.

The English language requirements include an overall 6.5 IELTS score with at least 6.5 in reading and 6.0 in other components.

Indian students who are still studying their bachelor at the time of application (or have graduated within the past 2 years), if their language of instruction throughout their bachelor degree was English, then they may be exempted from taking an English language test.

Course Fee: £19,500

Application deadline: Early applications by May 31 are recommended.

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