Published On: Tue, Aug 8th, 2017

The Role of Cloud Computing in Advertising and Marketing

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Cloud computing has opened new avenues for almost all forms of online commerce, including advertising. The prevalence of cloud-based services both in homes and in businesses has increased dramatically over the last few years as costs have fallen and increasing network speeds and bandwidth have allowed for more complex and sophisticated services to be offered.

Scalability

Networking scalability refers to the ability of a system to process increases in traffic and spikes in resource demands. Cloud computing services are generally highly scalable because cloud service providers invest heavily in infrastructure and can offer much greater performance than an individual. For advertisers, the extra headroom available means that several different versions of an advertisement can be stored on a server and the most appropriate version delivered, depending on a number of factors. For example, a video advert might be served up by default, but this could be changed to a more basic image-only advert if the server experiences a spike in traffic,to avoid slowdowns for end users.

Collaboration

One of the biggest advantages of remote cloud storage is that multiple users can access and modify files at the same time. Depending on the cloud service and the specific software used, any modifications can be seen in real time by any users currently working on the file. This makes collaborative work easier than ever before. For advertisers, this allows them to work with clients and keep them updated on progress. It also allows clients to share their thoughts on your marketing strategy as you go along, rather than having to wait for a review meeting or the finished product. For important clients, or where security is otherwise an issue, services such as certahosting.co.uk offer secure cloud services through a virtual private server (VPS).

Data Analytics

Data is one of the most effective tools any marketing company has at their disposal. Some marketing companies find ways of harvesting data themselves, but this generally requires significant resources and infrastructure investment. Some clients will have their own data collection methods or perhaps even a database ready to go already. The more data you and the client have access to, the more you can do with analytical tools. Data analytics is a very demanding process and requires considerable storage space and computing power, both of which cloud services are well positioned to deliver.

From the perspective of advertisers, the sky is the limit when it comes to data analytics.The possibilities opened up by increasingly sophisticated methods for both collecting and analysing data are very exciting, allowing marketing firms to learn about the habits and preferences of their users, as well as finding links between seemingly unconnected traits that can be exploited to maximise the effectiveness of any marketing campaign.

Cloud computing offers unprecedented storage and processing power. For advertising and marketing firms, the potential offered by cloud-based services is hard to overstate. By accessing services in the cloud rather than spending considerable sums of money on buying the necessary infrastructure outright, the money saved can be wisely invested in the services of a data analyst who can help find useful patterns in the data to allow for more effective and targeted advertising.