Published On: Thu, Apr 19th, 2018

3 ways to improve your small businesses marketing strategy

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Marketing is a task that never ends when you’ve got a small business. There will always be more people out there to connect with, more potential customers to find and more ways to grow your business to ensure the profits keep rolling in.

You might not know the first thing about marketing, but the good news is you don’t need to. You don’t need to pay a lot of money to an ‘expert’ to stick a few posts on social media for you either. There are loads of cheap, quick and easy ways that you can market your business yourself.

Here are three ways to improve your small businesses marketing strategy.

Create great content that will enlighten your customers

You’ve got a website, but what are you using that website for? If it’s just selling, then you need to have a rethink. Posting blog articles about your field of expertise will garner more traffic to your website and from there, people may follow links through and end up buying products. If you are a business specializing in camping equipment, write articles about the best places to go camping this summer. At the end of each article, put a link sending readers to the area of your site that they can buy camping equipment. You’ve then managed to give them some great, relevant information for free and directed them to a place they can spend their money on your goods at the same time.

Invest in good quality photography equipment

They say a picture paints a thousand words, but it will only do that if it is a high-quality picture. If you are running a marketing campaign that is heavily image based, you need to make sure your pictures are of the highest quality. Poorly taken, blurry photos of your products won’t give a true reflection of the high-quality goods that you can offer. Investing in good quality photography equipment will allow you to show off the work can you produce in all its glory and make potential clients much more likely to consider using your business. Have a look at Sigma Rumors for good quality photography equipment that could help your businesses marketing campaign.

Make better use of Twitter

Up until recently, Twitter hasn’t been used quite as widely by businesses compared to the likes of Facebook and Instagram but that appears to be changing with 65.8% of businesses in the United States now using Twitter. There are a number of reasons for this. The first is that it is much more personal than Facebook or Instagram as people share their thoughts, feelings and worries all wrapped up in a short character limit. This means you can gain a real insight into what your potential customers are looking for. They’ll express their concerns and frustrations with products already on the market, giving you a view into what it is that people want or need from a product in your field. The second is that it is much easier to go viral on Twitter. Find something fun or amusing about your line of work, tweet it and if it catches on it can be around the country in a matter of minutes with retweet after retweet. It’s a great way to get your company exposure and with it, added business.