Your website gives the first impression of your company,and when it comes to business, first impressions are crucial. That’s why you should optimize your site so that it engages, informs, and sells to visitors. Here are some key modifications that you should incorporate.
Implement Live Chat
If you have the manpower (or womanpower), consider adding a live chat option on your site. Doing so will makeit easy for visitors to get their questions addressed. You may even be able to convert them into paying customers.
You won’t need to hire a full-time employeeor anything like that. Chances are it will take a whilefor the chat feature to become popular so the time commitment will start off small. An employee who doesanother job can keep an eye on the chat interface and answer questions when necessary. You could even do it yourself if your company is small.
Add In A Detailed FAQsSection
Visitorswantanswers,and a good way to ensure that they get them is by providing a dedicated FAQs section. This is where you can post answers to the most common questions, show viewers how to get more information,and even slip in a link to a product landing page.
Hire A Top Copywriter
You don’t want your website to be made up of words hastily jumbled together. You want content that answers questions and coverts sales. To achievethis, you will need a good copywriter. Not only will they need to be good at writing. They will also to understand your products and business niche. Furthermore, they will also need to learn about your customer demographic. Put the three together,and you have the formula for great copy.
Findingthe right copywriter isn’t easy, however.They will need to be diligent, hardworking, capable of meeting deadlines, and able to handle feedback and edits professionally.
Written content is important,but videos are the icing on the cake. If you can afford it, get some videos made to catch the eye of site visitors.
One option to consider is whiteboard explainer videos. These are pretty much as their name suggests: videos that involve using drawings on a whiteboard to discuss your business.
Start A Blog
Another way to connect with an audience is to start a company blog. The posts won’t need to read like sales copy. Rather they can be upbeat, funny, and involve the writer’s personality.
Consider having apost written each week. Once it’s done, don’t forget to share it on social media and your customer email list.
Some online marketers visit sites such as the consolidatetimes.com so they can stay informed on the latest news and create content that is more relevant for their readers.
Now is the time to put everything together. Remember, every viewer that you hook with an expectational website has a decent chance of becoming a paying customer. That’s why you should go the extra mile to overhaul yourcompany’s site.