What’s the definition of a super-effective brand marketing campaign? Trust us, there is no single way to market your brand and get the same results every time. Brand marketing is a concoction of several factors and all these important factors have to fall in the right place to give you the desired results. A brand marketing strategy gone wrong can be a negative label for your business as a whole. Moreover, it will also set a wrong perception of your brand in the minds of the audience. This is why it is necessary to check all the parameters carefully before implementing a brand marketing campaign.
Brand marketing can be carried out effectively with the help of social media analytics and competition tracking. These processes will help you decide which strategy will work better for your audience type and brand goals.
Newly launched brands often try to replicate the strategies of big brands and fail. This happens because not all marketing plans fit all brands. In this blog, we will tell you about the five most common mistakes you should avoid in brand marketing.
But before we get to the points, let’s understand the factors that impact brand marketing.
- 1 5 Factors That Impact Brand Marketing
- 2 5 Brand Marketing Mistakes Made by Brands
5 Factors That Impact Brand Marketing
Market and audience
Brand marketing depends on the industry you belong to and the kind of audience you want to target for your products and services. Your brand may be a part of a big market or maybe a part of a niche market that is still evolving. In both cases, the brand marketing strategy differs. Right from the competitors to the target audience, everything changes based on the market size. Make sure to study the market properly before implementing brand marketing strategies.
Brands fail to recognise their industry competitors and end up executing strategies that do not connect with the audience. Industry competitors must be studied and analysed to see where your brand needs to scale up. Check their presence on social media, see how the audience is interacting with them and so on. This will give you a clear picture of what your brand marketing campaign must communicate. Competitor analysis tools like Unbox Social will help you analyse your competitors in a detailed manner. The tool will give you crucial insights into their audience, content strategy, and lots more.
Note that along with your immediate competitors, social media competitors can also have an impact on the way your brand performs.
Brand goals and objectives
To plan a campaign to market your brand, you need to understand what your brand intends to achieve with the same. Sort out your brand goals and objectives carefully and then create a brand marketing plan. This will help you get rid of any unwanted strategies that are not helping your brand in any way.
Social media presence
The social media presence of a brand also has an impact on the brand marketing plan. This is why it needs to be analysed beforehand. Social media is one of the most crucial aspects of marketing because nowadays people get introduced to brands via social media.
Understanding how the audience perceives your brand can be the basis of framing a brand marketing campaign. Try and set a brand image that goes well with your target audience and accordingly plan for your brand marketing strategies.
The above-mentioned factors majorly impact the brand marketing process. Now let’s move on to the five major marketing mistakes made by brands.
5 Brand Marketing Mistakes Made by Brands
Not taking into account the situation in the country or world
The current pandemic phase has made brand marketing and social media marketing all the more tricky. Brands and businesses need to take into account the ongoing situation before implementing a brand marketing plan. Even a single insensitive post or promotional message can harm the brand image in a major way. Make sure whatever you are communicating to the audience is in sync with the ongoing situation. Keep in mind the sentiments of the people you are catering to and then plan a marketing move.
Forcefully taking a stand on an issue
Including social issues forcefully in your marketing plan can backfire if not done right. Make sure the issues you support are in sync with what your brand believes in. Many times brands land up in a controversial soup because they support a cause and don’t deliver it right. This can leave your followers fuming! See to it that you tactfully deliver the message when supporting a social cause or movement so that it does not hurt any public sentiments.
Forcing your brand on the customer
Brands often market too much without connecting with the audiences. Simply telling them to buy your products and services will not fetch you anything. Brands need to convey a lot more than that. Try and convey why your product is useful, why do the customers need to invest in your services and products, how your offerings are different from other brands, and so on. Such brand messages will not only give the customers information about your products and services but will also help them engage with your brand.
Not highlighting your brand’s USP
One major mistake every brand makes is not highlighting the brand USP. Make sure you highlight what makes your brand different from the others because only then can you have a loyal customer base. Moreover, this will also give you a chance to see what kind of people are genuinely attracted to your brand products.
Marketing just to sell not engage
Sure every brand’s final motive is to increase sales through brand marketing. But you can’t be too direct in communicating that to the audience. Keep your marketing messages subtle and engaging to convey the CTA to the audience. Attract them with giveaways and discount offers to encourage them to buy your products.
Keep in mind the above-stated pointers to come up with an effective brand marketing strategy. The best way to frame a brand marketing strategy is to rely on Unbox Social. Apart from social media analytics and competition tracking, the platform also provides influencer marketing solutions to ease out your marketing campaigns.