The world of business is tough, and increasing sales can be a challenge. There are countless ways to improve your numbers, starting with customer service. However, you should not underestimate the marketing value of your restaurant’s sign. It does much more than simply announce your business. It makes you more visible to customers and easier for people to find you. Here are a few tips to help you get the most out of this seemingly simple accessory.
Visibility is Key
The sign needs to be visible from the road, and that can be a challenge in areas where local building codes limit the size or height of your sign. If your sign needs to stay closer to the ground to keep city council happy, then make sure that landscaping is not blocking it, and consider illuminating it at night and in bad weather.
Bigger is Better
This is where you have the chance to shout from the rooftops that you’re proud of your restaurant, your food and your service. Whenever possible, go big and bold. If you’re in a busy area with limited space, then consider adding signs to the tops of company cars to help generate interest and guide people to your dining establishment.
Light it Up – Even After Hours
You may think that the sign should be off when the business is closed, but the fact is that your sign can be advertising that never stops working. Keep the sign illuminated even outside of regular office hours. If you’re not interested in neon designs, then go with a spotlight that will still help people in the area realize that your business is there.
Use the sign to promote your brand recognition and boost future sales. Choose a sign that incorporate your logo into the overall design. The color scheme should be consistent with the overall elements of your business and branding. Take the time to look at the styling and have your friends give feedback on it. The sign should be easy to read so that people can take in the information with just a glance.
When it comes to restaurant signage, remember that you can go far beyond the primary header that sits over your entrance. You may choose to use special signage for different deals or specials. Use window signs to help add excitement and appeal to the business. The signs you have created for use around your business are a vital part of the overall advertising plan for your successful restaurant.