Minnesota Zoo’s new ad agency takes animals on the road

The Minnesota Zoo took an anteater, chinchilla and other critters to visit St. Paul kids and retirees for a fresh advertising campaign from its new agency of record.

The Apple Valley zoo and Adventure Advertising visited Children’s Hospital and Clinics, Bethel Healthcare Community and the Keystone Community Services after-school program at the West Seventh Community Center on Feb. 17.

Brainerd-based Adventure Advertising recently became the zoo’s agency of record and turned the Minnesota Zoo’s Zoomobile visits into a new ad (watch it below).

Adventure Advertising’s work will focus on the zoo’s new theme, “Where Amazing Lives. Every Day.” The campaign will include TV and print ads, social media, special events and experimental marketing.

Founded in 2005, Adventure Advertising also has offices in Minneapolis and St. Cloud.

[Source:- Bizjournals]